Archive for August, 2010

Alterian hosted a conference in Chicago this week focusing on “The Socialization of Your Brand”.  SVPs, CEOs, CMOs and the like from major organizations (i.e., Walgreen’s, Olgilvy, Edelman, WOMMA and Acxiom) shared case studies on how they are extending and expanding their brand’s social and emotional connection in a cross-channel manner. Because this event was […]