Foursquare…It’s Not Just About Letting People Know Where You Are

21Sep10

When discussing Foursquare, and other location-based networks, people often express that they don’t see the point in letting everyone know where they are at all times.  These individuals are missing the point of using Foursquare as a marketing tool and discount finder.

From a marketing standpoint, it is very beneficial to have your business set-up on Foursquare.  Any time someone checks-in to your business, their friends will see that they are there, which could potentially result in them going there as well.  There isn’t a more powerful way of getting someone to trust your business than knowing that someone they know trusts and visits that business themselves.  Also, being able to add a message when checking-in offers the opportunity for the user to help spread the word about any deals, events, etc… going on at that business.

For the consumer, checking-in to certain locations can provide you with special deals and discounts.  A lot of businesses have their accounts set up so that if you are the mayor or have made “x” amount of check-ins to their business then you will get a special deal or privilege.   For example, Starbucks was offering their mayors a $1 discount on their Frappucino’s this summer.  Also, District, a local Chicago business, offers their customers a special deal (one free appetizer) for every 4th check-in.  This is a popular method that more and more businesses have been using.

I understand that the idea of checking-in to places for others to see can sound like a silly concept, but it is important to understand that there is so much more to it than just letting people know where you are and that it can provide both consumers and businesses owners with a lot of value.

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2 Responses to “Foursquare…It’s Not Just About Letting People Know Where You Are”

  1. I think the value of FourSquare is overstated for marketers, simply because they’re trying to market it as the next big thing. Only time will tell, but I’m not really rushing clients to buy into it.

    Yet.

  2. Hi Joel,

    Thank you so much for your comment. I understand where you’re coming from, however, here in Chicago it has already been used in a lot of businesses. So, for Chicagoans, calling it “the next big thing” doesn’t really apply since we’ve been using it for quite some time.

    Catherine


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