Archive for the ‘Social Media’ Category

When discussing Foursquare, and other location-based networks, people often express that they don’t see the point in letting everyone know where they are at all times.  These individuals are missing the point of using Foursquare as a marketing tool and discount finder. From a marketing standpoint, it is very beneficial to have your business set-up […]


Alterian hosted a conference in Chicago this week focusing on “The Socialization of Your Brand”.  SVPs, CEOs, CMOs and the like from major organizations (i.e., Walgreen’s, Olgilvy, Edelman, WOMMA and Acxiom) shared case studies on how they are extending and expanding their brand’s social and emotional connection in a cross-channel manner. Because this event was […]


The Fantasy Sports Trade Association (FSTA) Summer Business Conference will be offering Social Networking advice to businesses and individuals in the fantasy sports industry – including ESPN and CBSSports.com!   I am very excited to have been chosen to be the moderator for this panel alongside panelists, Steven Plous of Direct Message Lab and Joe […]


Before reading this article, please tell me your retweet preference here: Do you prefer the traditional RT or Twitter’s RT button?(poll) When done correctly, retweeting is a great aspect of twitter posting.  It is a way to share other’s content with your own followers, while giving credit to the original poster.  All too often I […]


Are you trying to build your twitter following but can’t seem to get new followers?  You probably need to take a look at the following areas of your profile: 1. Your Bio What you say about yourself is one of the first things I look at when deciding if I’m going to follow someone.  If […]


There are a lot of strong opinions out there about where traditional media is going, or not going for that matter.  Yesterday I attended the “2010 State of the Media” Vocus webinar and it really opened my eyes to the ways in which the media is changing.  I emphasize the word changing because people are […]